What’s in a name?
Vincent Mai, Cranemere’s founder, grew up next door to an iconic farm in South Africa called Cranemere, which is home to the national bird, the Blue Crane. Blue Cranes are monogamous with long-term pair bonds. The farm has been operated for seven generations by one family – each generation improving the farm before handing it on to the next. The Seventh Generation Principle, an ancient philosophy from indigenous peoples, refers to ensuring that decisions regarding energy, water and natural resources, are sustainable for seven generations into the future. Our firm is inspired by this philosophy and the power of private enterprise to steward businesses with enduring values over generations.
So the next time you hear from us, we hope you remember that we are always thinking about how the decisions we make today can affect the long-term health and condition of our planet! Thank you.
